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home : i want the news! May 24, 2016

Jeffery Gitomer on online publications, the demise of yellow pages and why print is not dead

Online publications are the rage and the future. They offer amazing value for the publisher, for the advertiser, and for the reader. They also offer more than significant cost reduction for all three players.
Please don't read this the wrong way. Print is not dead. In fact, it will always be alive. Many people still don't have the ability to get online publications. But the market is making a HUGE shift. There are "only" a few hundred million e-readers and tablets, and a few hundred million more smart phones. The print impact felt by online availability is undeniable.

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