“We want people to use the site often as they check out the kinds of cars or trucks that might fit their needs or dreams.”

Mathes said the vision for this site will eventually include private party car sales. That option would allow individuals to sell their cars through,and have matching advertising in local papers.

In addition to,other

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companion sites are being launched soon in other Wisconsin area codes, including 262, 414, 608 and 715.

Cars search sites have also been blossoming into other area codes nationwide as part of the YourAreaCars overall platform. Dealers from Idaho, Washington and Utah have been among the most recent to join in the program with participating newspaper partners.