be sorted by name, mileage, year, price and distance factors.

At launch, nearly 7,000 vehicles in eastern Wisconsin were searchable on the site, with more to come as additional Wisconsin area codes and dealers are added to the data base.

Local emphasis

Jeff Dobrunz, sales manager for the VandeHey Brantmeier General Motors store in Chilton, said one of the greatest advantages of the new Cars 920 site is its local nature. “This will give people the ability to find local inventory with instant access. They don’t have to worry about sorting through inventory that might be located far away,” he said. “The inventory they will see is going to be actual cars and trucks from their local dealers.”

Dobrunz said participation in Cars920.comprovides many advantages for local dealers like VandeHey Brantmeier. He added, “Anytime we have an opportunity to get our cars in front of people, it’s a good thing. This gives us great flexibility to offer a virtual showroom for our customers.”

Cooperative effort

Cars920.comis a consortium effort

between Delta Publications, area car dealers and other participating media companies.

The partnering firms work through a national car search firm called Auto-

continued from page 30

ConX to power the search site.

In addition to providing the online portal for searching car inventories, the media partners are weighing in with supportive print advertising and air time to bring traffic to the site.

Joe Mathes, vice president of sales for Delta Publications, has been the visionary force behind the local component of this project.

“At a time when our car dealers are searching for the best way to connect with their customers, Cars920.comis an answer to their needs,” he said.

“But most of all, this is just going to be a fun site for everyone to use and visit on a regular basis. You can’t imagine a better way to shop for your next vehicle.

“We want people to use the site often as they check out the kinds of cars or trucks that might fit their needs or dreams.”

Mathes said the vision for this site will eventually include private party car sales. That option would allow individuals to sell their cars through,and have matching advertising in local papers.

In addition to,other

companion sites are being launched soon in other Wisconsin area codes, including 262, 414, 608 and 715.

All cars from all the Cars920-related sites can/will be accessible by expanding the search to a wider radius.