Reeses to celebrate 25 years at NHTV
By Mark Sherry
Mark Sherry photo
Gary Schad has been working at New Holstein True Value for 25 years.

This year marks New Holstein True Value’s 25th anniversary of ownership by the Reese family.

Ron and Dianne along with daughter Melissa will be the first to say that a lot has changed over those years, and changes only seem to be accelerating in the last few years.

Through it all, however, New Holstein True Value is still the hometown hardware store.

“We’re still the old-time hardware store,” Melissa said. “People stop in just to visit and we still fix items such as lamps, we still fix windows and screens.”

While customers can still get the same basic nuts and bolts and hammers and nails which customers have purchased from New Holstein’s hardware store for many years, they can get a lot more these days at New Holstein True Value.

What sets the store apart from so many others, however, are the people who work there. They are at least as important to the store’s success as the ever changing, ever growing quantity of products on the shelves.

They have seen it all

With their 25 years in the business, there are few projects which Ron and Dianne have not been asked about and helped solve for customers. The same can be said about employee Gary Schad, who is also celebrating his 25th year with the Reeses this year.

Melissa has been on the sales floor getting her hands dirty since she was a child, and New Holstein True Value’s many regular customers have learned Melissa knows her home improvement and hardware stuff as well as anyone anywhere. Yet with Dianne, Melissa, Marlene Schwantes and Laurie Anhalt serving customers, New Holstein True Value has that woman’s touch for the ever increasing segment of female home improvement shoppers out there. The store even held a Woman’s Night in the past year which proved to be very popular and will likely provoke more events in the future.

Bill Gaedke and Fred Weber—both having 11 years of experience—also bring a wealth of experience and home improvement knowledge to the sales floor at New Holstein True Value.

The Reeses are working on the details of a 25th anniversary celebration which will take place the first weekend in June.

New Holstein True Value has many new product offerings available to their customers, like five new inflatable jumpers which will be available this year for parties and other functions; or the expanded line of grills which they brought back with them from True Value’s market; or everything from cellphone accessories to a new six-gun laser tag game to a pig racing game.

Great new items for homeowners heading into spring include a rentable lawn thatcher with a bag and the ever popular MB sweeper. Homeowners putting in a garden or doing some landscaping will like the new sod cutter or lawn seeder which can be rented from New Holstein True Value.

A win-win situation

Customers of the New Holstein store have the win-win of the friendly, experienced local staff being backed by the buying power and knowledge of True Value. “True Value has helped us along so much,” Dianne said. “We put our trust into what True Value is doing is right.” Increased use of computer technology, an expanded rental program, and the True Value Rewards are examples of programs with which True Value Corporate has helped. With the expansion of technology customers are able to purchase items at www.truevalue.comand have them shipped to the New Holstein True Value at no charge. Another great addition is www.truevaluepaint.com,an interactive site available that allows you to change colors and rooms to help you to envision interior and exterior projects. On the local level New Holstein True Value has their own Web page along with a Facebook page. Melissa and Dianne encourage people to check it out and “like” it. Dianne said corporate representatives have commended the New Holstein store for having an operation well ahead of many other stores.

But New Holstein True Value also makes sure it has the things New Holstein area people want or need.

One thing people definitely come to New Holstein True Value for is paint. “We sell a lot of paint,” Melissa said. “We expanded our paint counter and paint selection, and we take extra time with our customers.” Melissa recounted a very recent story about how she spent an hour and a half after closing on a Sunday at a customer’s home to provide input and tips on an interior paint job.

Being one of New Holstein’s largest and most prominent retailers, Dianne said the family does not take lightly its role as a good corporate citizen in New Holstein, helping out with causes whenever and wherever it can.

Area residents would shudder to think of the community not having New Holstein True Value, but it is much more likely that more anniversary celebrations will be getting planned in the years and decades ahead.