New Holland in New Holstein
Gruett’s brings longtime companies to community
By Mark Sherry
Mark Sherry photo
Dave Gruett is managing the new New Holland outlet in New Holstein which TurntoGRUETT’S/page19B Gruett’s,Inc. openedlastNovember.

Two companies with long traditions in the machinery and equipment business— one based in Calumet County, the other worldwide—began working together in 2011, and New Holstein is one of the beneficiaries because of that.

When the late Harlan Gruett founded Gruett’s Inc. in 1958 as a 19-year-old, there is no way he could have imagined the growth and development the business would experience throughout the years.

That most recent growth occurred last year when Gruett’s added its New Holstein location to begin selling New Holland equipment. There is something almost lyrical about New Holland being in New Holstein, and Gruett’s is hoping the relationship is music to the ears of area farmers, business owners and residents looking for equipment big and small.

“I think it’s going alright so far,” said Dave Gruett, who is managing the New Holstein location for the family-run business.

Opened Nov. 1

Gruett’s officially opened its New Holstein store on Nov. 1, which is not exactly prime time for the purchase of big equipment as farmers are still finishing up their harvest and winter is approaching. But that gave Gruett’s time to settle in before the calendar turned and farmers began to look at what their equipment needs might be for the coming spring.

Gruett’s also landed New Holland’s skid steer contract during the winter and has already sold some, and Dave said that will be a very nice addition to the New Holstein store for area farmers and industries alike.

Dave said the Gruett’s store in New Holstein came about because New Holland was “aggressively pursuing” Gruett’s to do it. Gruett’s in Potter is primarily a Massey Ferguson dealer for its heavy equipment, and New Holland wanted a separate location—even though Gruett’s had room to expand in Potter, something it has done several times over the years.

The building it is in now in New Holstein at 2310 Calumet Dr. was originally constructed in the 1990s as a Ford dealership. It is an excellent location for Gruett’s as it is right on STH 32/57 and has a large, paved parking lot along the highway for display of its equipment for sale.

A few improvements made

The building also was largely ready to go for Gruett’s, Dave said, other than the installation of two new overhead doors and some cosmetic work in the showroom, including new flooring and ceiling tiles. The spacious shop area behind the showroom allows Gruett’s to service all the equipment it sells as well as any other brands of tractors and equipment.

The showroom currently features equipment displays not just for the