Reeses to celebrate 25 years at NHTV
By Mark Sherry
Mark Sherry photo
Gary Schad has been working at New Holstein True Value for 25 years.

This year marks New Holstein True Value’s 25th anniversary of ownership by the Reese family.

Ron and Dianne along with daughter Melissa will be the first to say that a lot has changed over those years, and changes only seem to be accelerating in the last few years.

Through it all, however, New Holstein True Value is still the hometown hardware store.

“We’re still the old-time hardware store,” Melissa said. “People stop in just to visit and we still fix items such as lamps, we still fix windows and screens.”

While customers can still get the same basic nuts and bolts and hammers and nails which customers have purchased from New Holstein’s hardware store for many years, they can get a lot more these days at New Holstein True Value.

What sets the store apart from so many others, however, are the people who work there. They are at least as important to the store’s success as the ever changing, ever growing quantity of products on the shelves.

They have seen it all

With their 25 years in the business, there are few projects which Ron and Dianne have not been asked about and helped solve for customers. The same can be said about employee Gary Schad, who is also celebrating his 25th year with the Reeses this year.

Melissa has been on the sales floor getting her hands dirty since she was a child, and New Holstein True Value’s many regular customers have learned Melissa knows her home improvement and hardware stuff as well as anyone anywhere. Yet with Dianne, Melissa, Marlene Schwantes and Laurie Anhalt serving customers, New Holstein True Value has that woman’s touch for the ever increasing segment of female home improvement shoppers out there. The store even held a Woman’s Night in the past year which proved to be very popular and will likely provoke more events in the future.

Bill Gaedke and Fred Weber—both having 11 years of experience—also bring a wealth of experience and home improvement knowledge to the sales floor at New Holstein True Value.

The Reeses are working on the details of a 25th anniversary celebration which will take place the first weekend in June.

New Holstein True Value has many new product offerings available to their customers, like five new inflatable jumpers which will be available this year for parties and other functions; or the expanded line of grills which they brought back with them from True Value’s market; or everything from cellphone accessories to a new six-gun laser tag game to

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