If you can find your way to Seasons by Design in New Holstein, you’re in for an adventure.
Tucked off STH 32/57 on Ford Drive behind Gruett’s-New Holland, a passerby might not notice this treasure trove hidden from the main drag. Probably the best way to describe the location is to say it’s across the road from Honeymoon Acres on the north side of town. Look for the brightly colored billboard on Ford Drive that marks the entrance.
Walk inside, slowing your pace to admire the garden stakes, birdfeeders and other outdoor décor.
Then, when you step through the second door that leads to the main part of the building, you are met with a feast for the eyes, stopping you in your tracks for a moment. Take a while to drink it in, along with the sweet scent of candles and the soothing sound of background music.
Once you discover the outlay of the store, you can wander through it section by section. If you’d like, you can even request a guided tour with a willing clerk who will help you find your way around and locate that special item for which you are looking.
Here are some goodies you’ll encounter along the way.
In the front of the store, owner Jillayne Bertram and her design team display seasonal fare, items that change with the calendar, running from spring and Easter to fall and Christmas and everything in between.
On the left is the Kameleon Interchangeable jewelry line, fashion jewelry made with sterling silver, genuine stone and Swarovski crystals. Rings, necklaces and bracelets that change to fit the occasion with decorative “jewelpops.” And every customer receives her 11th pop free. In addition, Seasons by Design runs approximately three trunk shows a year to give customers previews of new merchandise.
In addition to Kameleon, you will find Annaleece, a jewelry line connected with the Swarovski company.
“It’s a high-end fashion jewelry,” said Jillayne. “It’s all guaranteed. Beautiful quality.”
If you can tear yourself away from the jewelry counter, wander past home décor—wine racks, lamps, clocks and so much more. These are unique, one-of-a-kind items Jill picks out personally, things she would be happy to put in her own home. She looks to offer her customers the utmost quality for their money. These things, too, are ever changing because Jill purchases a limited number of each piece so her customers have something unique, something they won’t find in everyone’s home.
Keeps prices low
Located in a small community as she is, Jillayne keeps her prices down, too, though her inventory sells for much more in places like Cedarburg, Kohler and Door County.
“I have an interior decorator who comes from Milwaukee,” she said. “She comes here to purchase her supply because it’s not only unique, but she says she can’t beat the prices.”
Notice the LED display, delicate flowering branches that light up to add romance to a home setting. Pillar candles that look real but run on a timer or remote control so that even people with cats and small children can have the ambiance of candles without the worry that they’ll get knocked over.
Men will enjoy the leather-scented