Gellings

limit where equipment sold by Gellings Implement might end up. Ruth said equipment they have sold has been used from Iowa to Door County and many points in between. Gellings Implement has its own semi and trucks its products to its customers.

That equipment certainly has changed over the years. Like everything else, technology has played a role, as has the increase in the size of many farm operations. Tractors these days can have everything from air ride seats to satellite guidance systems to help in planting, harvesting and manure application.

Thirty years ago Gellings Implement probably carried 20 small balers; today it stocks just a couple. As farm operations have grown farmers need larger, more efficient and dependable equipment, and New Holland and the other manufacturers carried by Gellings Implement have

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delivered. “I think that helps them get more done with less people,” Matt said.

Whether it be contractors, landscapers, farmers or homeowners, Gellings Implement sells and services equipment for all those purposes and more. What all users have in common is that nobody wants a piece of equipment to go down, because time is money. Gellings Implement helps to keep that from happening by offering winter and pre-season service programs and owners’ clinics.

Machinery is made to work hard and breakdowns will still occur. To help mitigate this problem, New Holland offers its Top Service™ program for equipment under warranty. The program guarantees having a piece of equipment up and running within 24 hours or making a replacement piece available to the user.

Another program the business offers is its parts drop box system. Gellings Implement has strategically placed 15 parts drop boxes throughout the region with deliveries made Mondays, Wednesdays and Fridays. With drop boxes in New Holstein, St. Nazianz, Malone and many other locations, Gellings Implement has placed them at feed mills or other places farmers frequent, saving its customers time and gas and getting parts in their hands faster.

All of those programs focusing on customer service helped Gellings Implement win the 2010 President’s Club Award from New Holland. Gellings was one of only two recipients of the award in the state.

The growth of Gellings Implement in the last few years has the owners looking at doing an expansion of their shop facility. It will not be the first expansion for Gellings, as in 1978 Art Jr. and his family moved the business from Mink Road to its current location on STH 45 just southeast of the village of Eden.

In addition to being one of the largest full line New Holland dealerships in Wisconsin, Gellings Implement carries other short lines including H&S Equipment, Versatile tractors and Krause tillage equipment.

Specializing in self-propelled forage equipment, Gellings also services and sells all sizes of tractors, hay and forage equipment, combines, skid steer loaders and telehandlers. Gellings Implement added the Versatile tractor line in 2005.

“It’s fun to see everything change,” Ruth said as she watched the fourth generation of family members head back to work, knowing that one thing which will not change is the focus on customer service.