Gellings, New Holland continue to serve area
By Mark Sherry
Mark Sherry photo
The experienced crew at Gellings Implement near Eden serves a broad area of northeast Wisconsin including portions of Fond du Lac, Sheboygan, Washington, Ozaukee and Winnebago counties.

Gellings Implement of Eden cannot quite match the over 110-year history of its primary equipment supplier—New Holland—but its owners are rightfully proud of the 52 years of family ownership of the business.

It is that combination of experience in the equipment industry which helps both Gellings and New Holland excel. Gellings Implement can rely on the time-tested quality of New Holland equipment, and New Holland can rely on the goodwill Gellings Implement has built up over all these years with its customers.

“We are who we are because of longevity,” said Ruth Bode, granddaughter of Art Gellings Sr. and daughter of Art Jr. Those two men started the New Holland dealership as Gellings Farm Supply on Mink Road near Eden.

Ruth and her siblings Paul and Dave Gellings continue to guide the business as the third generation of family members there. Their experience with equipment and the customers they have served is a key factor behind the steady growth they have seen over the last three or four years, not to mention the decades in business before that.

But Ruth is also quick to point out that the fourth generation of the Gellings family is now working in the business as well. Matt Gellings (Ken’s son) and Jeremy Bode (Ruth’s son) became stockholders in 2006 and are helping to bring new ideas and an understanding of the younger farmers throughout the area to Gellings Implement.

“As soon as they could walk they were here,” Ruth said of the young men.

It is clear the fourth generation has embraced the focus on customer service started all those years ago. “The operators have gotten bigger, but we still service any size,” Matt said. Ruth added that she attributes the longevity of Gellings Implement to “a lot of good customer service.”

There are many ways Gellings Implement demonstrates that high level of customer service. In addition to the eight service technicians, three parts people and four sales people in their store, Gellings Implement will send technicians out into the field at all hours if a piece of equipment needs service. With a primary service area which includes all or portions of Fond du Lac, Sheboygan, Washington, Ozaukee and Winnebago counties, the staff at Gellings Implement has been known to put some miles on their vehicles.

That primary service area does not

Turn to GELLINGS/page 12 A