HUI’s work found in hospitals, factories
By Stephen Groessel
Several custom production items including medical carts and industrial cabinets are viewed in a showroom at HUI. Greg Binversie of New Holstein (left) and Geoff Lefeber of Sheboygan are two of several team members who contributed their thoughts about their personal growth and development as HUI employees.

HUI’s business is broken into two markets, medical and industrial industries to diversify their revenue and provide stability to their workforce.

Nick Rolf, public relations and personnel for HUI, said in the medical field, HUI produces medical transportation devices. Simply put, when a medical customer has a device that needs to be transported in the hospital setting it is mounted on a medical cart. HUI creates the concept designs, engineers, manufactures, paints, assembles and ships the medical cart to the customer.

Another large piece of HUI’s business is industrial product, said Rolf. Here the firm is more product focused, a departure from its past in fabricating component parts. In this, it offers a more complete solution for the customer. Here the firm does more engineering for the customer engaging all of its work centers. It calls for use of the press brake and welding, painting and assembly work. For its industrial customers, HUI offers a more value added service, he said.

Six individuals representing different HUI management and plant teams shared their personal thoughts on how they have grown and developed at HUI as individuals. They shared things they have learned interacting with their coaches and peers; spoke of opportunities they have taken advantage of; personal and team decision-making and problem solving; working as a team; work satisfaction; communicating better, and seeing themselves as part of the larger picture. HUI’s unique culture is about growth for its employees.

Stephen Groessel photo

Participating in the interviews were HUI employees Geoff Lefeber, Greg Binversie, Christine Schad, Tom Anhalt, Steve Vogel and Barb Wasmer.

Lefeber, who has been with HUI since 1999, serves as quality and process improvement manager. He said his job has enabled him to grow most in behavioral development. He said he has become a better listener and leader and credits the coaching he has received in making people first in the decision-making process. As a result, he has built stronger

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