Furniture, flooring to fit anyone’s budget
By Mark Sherry
Mark Sherry photo
Ollie serves as the official greeter at Julia’s Furniture, Flooring & Framing in New Holstein.

If there is a room or two in the house which could use a little change, Julia’s Furniture, Flooring & Framing in New Holstein can help.

“We can work in any budget for people,” said Julia Bushman-Mayer, who has owned the store at 2105 Main St. since 1999. That location, however, has been a store since 1903 and has sold furniture for decades. “We can take a small budget and make a big difference,” Julia added.

Julia’s Furniture, Flooring & Framing is much more than a furniture store, as the name clearly indicates. Julia said one of the hottest things keeping them busy these days is flooring. People are not building new homes or buying different homes at the same pace they were a decade ago, but homeowners can punch up the look of an existing room in their home with some new flooring. “We’ll take your lifestyle and budget to help you find your flooring needs,” Julia said.

To that end, Julia’s Furniture offers a wide variety of flooring options for both residential and commercial purposes, including carpet, wood, laminate, cork, vinyl, vinyl tile, and vinyl composite tile. She makes use of local, experienced installers who specialize in the installation of each type of flooring.

Wood remains popular

Installing real wood flooring continues to be at the top of the popularity list for customers of Julia’s Furniture as homeowners know the positive impact wood flooring has to the appearance and value of their property, whether they plan to stay there a while or sell the home at some point.

But Julia said she is also intrigued by vinyl tile, a relatively new product which is warmer than wood or ceramic flooring, requires less maintenance, can be laid over existing flooring, and can be installed with or without grout. “It’s a nice alternative when you live in Wisconsin,” Julia said of the warmth of vinyl tile, adding that it also is a cost effective flooring option and one which is probably only second to wood in terms of popularity these days.

Providing a variety of flooring options is just one part of why Julia’s Furniture, Flooring & Framing is a one-stop shop for anyone looking to spruce up the look of their home or business. The majority of customers in this part of the state seek good quality at a fair price, and that is what Julia gives them.

“I always look for quality when I pur-chase things,” she said. “If I get a good deal, I pass that along to the customer.”

Julia also makes it a point to buy close to home when possible. “We have a number of furniture lines which come from Wisconsin,” she said. “I don’t have any upholstery which comes from the Orient.”

Fitting a variety of budgets

Julia said she classifies her furniture offerings as being middle to upper quality but also having some “budget” pieces. She said the store offers a great line of Amish dining room sets, of which she said, “For a little bit of money you can get a great set.”

She, Tom and their employees also continue to maintain the used furniture warehouse behind the store which customers can look through for great deals on previously owned pieces. Customers who buy new furniture from Julia’s can have their old furniture sold by her at no charge. Delivery of new furniture is also free.

Julia’s also provides any necessary measuring for installations and interior design consulting requested by the customer, again at no charge. Julia said about half of the customers for whom she measures floors also ask her design-related questions. Julia attended Moraine Park Technical College in Fond du Lac for interior design and fashion merchandising, but there is no teacher as good as running her own business for the last 13 years.

Lift chairs on showroom floor

With the population aging but also staying in their homes longer, Julia said lift chairs are another hot item being sold in the store. Julia’s Furniture, Flooring & Framing also does service and repairs on lift chairs.

Framing is in the business’ name, and Julia said, “Custom picture framing has been a wonderful addition to our business.” It is not uncommon, she said, for people to bring in Green Bay Packers jerseys, items for shadow boxes, needlework, wedding photos and any number of other things to be framed by the professionals at the store. Local organizations are also using Julia’s framing services for photos and other memorabilia.

A lot of artwork can be purchased already in the frame at Julia’s—even framed photos of Packers Clay Matthews and Aaron Rodgers. Locate either or both of those players for autographs and Julia’s will pull the picture out of the frame and reframe for free after it has been signed.

As always, if someone comes into the

store and does not see what they want, please ask and Julia’s might be able to special order it. If it is something they cannot get but another local store might have it, they will point people in the right direction. That is all part of doing business in a small town.

Julia’s employs three regular part-time workers and between three and five delivery persons. Not included in that count is the new greeter—their dog Ollie, a terrier/poodle mix who has been with them six months.

The store is open Mondays through Thursdays from 9 a. m. to 6 pm., Fridays from 9 a. m. to 8 p. m., and Saturdays from 9 a. m. to 2 p. m. Stop in or call 898-4142 to start the process of giving a room a fresh look.