Delta Publications, Inc. owner Mike Mathes has used the phrase for years that the company is not a newspaper business, it is an information business.
That is as true as ever as Delta Publications, Inc. seeks to bring information to people in a wide variety of ways.
One of those ways is iwantthenews.com,the Web site of the Tri-County News. A redesigned iwantthenews.comwas launched in the fall of 2015, bringing new and improved features to its audience. Mathes said the redesign process is still ongoing and, in some ways, that is always true of good Web sites—they are ever changing with new information.
That is true of iwantthenews.comas
new information is added on a daily basis. That can sometimes be breaking news, with a recent example being a photo and information from a New Holstein fire scene while firefighters were still there.
News, sports, and letters to the editor continue to be among the information posted at iwantthenews.com.From its inception years ago, one of the most popular features has been the obituaries section. The Delta Publications, Inc. staff works to post local obituaries as soon as they become available, including nights, weekends, and holidays. Mark Sherry, editor of the Tri-County News, said, “With our weekly newspaper, if a person passes away on a Thursday and the funeral is going to be Monday, we can’t get that information in the printed newspaper—but it is there online so that people can know about it in time to attend the funeral services.”
Special sections—such as this Kiel Progress edition—are posted on iwantthenews.comand can be seen in their entirety there. The Web site also offers the continuing opportunity for people to do keyword searches for past information by using that feature on the site.
The new and improved iwantthenews.comhas brought sharper photos to viewers as well as improved calendar listings. In the past year Delta Publications, Inc. also has started offering BizPost listings on its Web site which offers specials from local companies such as Weber BP, Lulloff’s Hardware, Parker John’s, and Millhome Supper Club, among others.
While Delta Publications, Inc. continues to deliver information in high-tech ways, words and images printed on newsprint continue to be a huge part of the company.
The Tempo continues to be the premier free-distribution “shopper” publication for the area between Lake Winnebago and Lake Michigan. Distributed to approximately 20,000 homes in that area, the Tempo comes out each Tuesday and includes advertising for everything from local fundraisers to local grocery store specials to inserts for major area and regional retailers.
Respected news source
The Tri-County News continues to be the respected source for information in the area. The news focuses on coverage of a geographic area which includes the Kiel, New Holstein, and Chilton school districts.
Sherry said, “We’re extremely pleased with how the Tri-County News continues to be accepted in all our communities as the place people look to first to get their news and information. There has been a lot of talk in recent years about the supposed plight of newspapers, but local newspapers still play a critical role in communities.”
Technology has even changed the way much of the news come to a newspaper office. Sherry said that, on average, he receives about 50 news items e-mailed to him each week for the Tri-County News, and one recent week saw that number approach 70. “I take that as a great sign that people want to get their information in the Tri-County News because they realize it is the best single source of information in this area,” Sherry said.
Not all the news, of course, comes to the Tri-County News electronically. Comments are often heard by editorial staff members that they “just seem to be everywhere.” Mathes and Sherry each have more than 30 years of experience covering the news of the area. In the past year, Faye Burg joined the full-time editorial staff after several years of working for the News as a correspondent. Full-time sports editor Craig Hoffman is a mainstay in the gyms and at the athletic fields of the area.
Seniority section added
A recent sign of progress at the Tri-County News is the addition of a monthly Seniority section. Appearing on some of the first few pages of the News on the last Thursday of each month, Seniority will focus on features and information about senior citizens and programs, events, and activities which are available to them in the area.
The printed word also continues to be important to Delta Publications, Inc. in other ways as well. Special sections such as this and other Progress editions are important to the company and include two auto editions and two home improvement editions each year, along with June Dairy Month, Guardians, Calumet County Fair, and others.
Delta Publications, Inc. also publishes Verve women’s magazine four times per year, and it produces the Depot Dispatch for the Elkhart Lake Chamber of Commerce.
Web site development is done for other businesses, organizations, and municipalities.
These are just some of the ways in which Delta Publications, Inc. works to put information into the hands of consumers who are seeking it.