Lulloff’s making changes to store
By Eric Mathes
Eric Mathes photo
Aly and Joel Lulloff show off some of the SunHeat Patio Heaters available now at Lulloff True Value Hardware in Kiel.

As summer winds down and fall approaches, it is still business as usual down at Lulloff True Value Hardware in Kiel.

What is unusual is that over the last year customers have noticed a missing member of the team as Rick Lulloff has now retired.

“He pops in every once in a while,” Aly Lulloff said. “We miss him.”

People still call in and ask for Rick, not realizing that he has gone, but now Rick is off enjoying retirement away from the hustle and bustle.

Upcoming changes to the store

This year will come with some extra work as Lulloff’s Hardware has began making some changes in their store layout.

“We’re going to be changing up our store quite a bit,” Aly said. “We’re doing it for a few reasons, but mainly, it’s to better serve our customers.”

Lulloff’s has already started receiving new displays and will begin moving larger areas as summer continues.

“True Value is upping their corporate advertising with a lot of new promotions and ads this year,” Aly said. “We’re excited to do more to add additional value to our brand.”

The new layout will not only provide customers with more ease to find some of the more popular products, but will also give the store a bit of a new breath.

“We’re excited to change things up,” Aly said. “I think that’s a good thing to do every once in awhile. It’ll be nice to utilize some different organization and it will really benefit our customers.”

Lulloff’s enjoys the individuality that True Value stores have and know that every store is able to have their niche.

“Where a store, say in New Holstein, can specialize in equipment rental or other aspects, we are able specialize in our appliances,” Aly said.

The new promotions are aimed to increase overall brand recognition throughout True Value stores, while still have individual identity.

Providing a new heat source

The winter season is always on the mind of Wisconsinites. If they aren’t toughing out the cold, they are preparing for it.

Winter has proved to be testing over

the last few years and the Lulloff team is always plenty busy supplying customers with bags of pellets in preparation to keep their stoves running hot come fall.

Additionally, Lulloff’s has been boasting about a new product they have brought to the store this past fall; patio heaters.

Patio heaters create a towering heat source for cooler days when Wisconsinites still want to spend time outside.

Propane produces a vertical flame which is available in both a classic umbrella and newer contemporary square and triangle designs which can also be portable. Models carried at Lulloff’s are created by SunHeat.

Classic umbrella designs are built with a metal frame and golden hammered finish and 41,000 BTU’s to heat up to 18 feet in diameter providing a 10 hour burn time with a standard 20 gallon propane tank. These units are available with wheels and beverage tray. The umbrella designs feature an easy to use push button ignition system with a variable control knob and anti-tip-over features.

The contemporary square and triangle designs feature a decorative, variable flame to heat up any outdoor gathering. The unique pyramid shape provides functionality and style that will warm and accentuate a patio or deck. The flame will safely light up the night as it dances inside a four foot tall glass tube. This model provides up to a 12 foot heat radius. Customers can adjust the flame and the heat output by simply turning the temperature control knob and the push button ignition system makes this unit simple and safe to operate. These designs will also run up to 10 hours on the highest setting.

On display during Kiel’s Annual Ice Sculpting Contest, the patio heaters kept carvers warm while they created a professional work of art along main street.

“We offer a few different models and prices which are on display in our store,” Aly said. “They are becoming quite popular and people can use them for all types of events.”

Lulloff True Value Hardware is open Monday through Friday from 6:30 a. m. to 6 p. m., Saturdays from 7 a. m. to 5 p. m., and is closed on Sundays.