What passersby on Park Street in Kiel will want to watch out for will be if and when an all-new Corvette appears on the lot. “Ground up, that is an all-new car,” Johnson said. Given the passion Corvette lovers have had for their vehicles over the decades, a person has to believe that Chevrolet did not take the process of redesigning the Corvette lightly. “They have to do a lot of research,” Johnson said.
The generation which had one of the first Corvettes in the 1950s or 1960s, however, is now making way for a whole new generation of Corvette lovers. Johnson said, “They’re really targeting those who are not Corvette owners.”
Aggressive but affordable
He described the new Corvette as a very aggressive, high performance vehicle but with a lower price tag than comparable sportscars made by other manufacturers.
The Stingray name also is coming back on the Corvette for the first time since 1976. Johnson said the Stingray will be the “regular” version of the Corvette, but he refused to call it the base model. “There’s nothing base about it,” he said.
Meanwhile, 2014 models which already rolled onto Vogel’s lot last year continue to sell well. Johnson said he has had Cadillac and Lincoln owners switching to the roomier (and less expensive) Impala, which like the Malibu was redesigned for 2014.
Then there is the crossover Equinox,
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which did not change last year, will not change this year, but which continues to sell well among all age groups, Johnson said.
In addition to busy months ahead on the sales lot, the service and body shop departments at Vogel Chevrolet no doubt will remain busy as always. That is because both service all makes and models of vehicles and offer an experienced staff equipped with the latest equipment to make broken, battered vehicles like new again. It is now common to see Vogel Chevrolet service technicians hooking up vehicles to laptop computers to diagnose problems.
Like most businesses, change has been a constant at Vogel Chevrolet since it was started in 1927 in St. Nazianz, moved to Kiel in 1967, then moved into a new facility in Kiel in 1969.
Johnson has been with Vogel Chevrolet since August 1987 and is selling new and quality used vehicles to his third generation of customers, like the Howards Grove grandfather and granddaughter who stopped in recently.
“When you’ve dealt with a place so long and our turnover of employees is so low, they know your name when you walk in,” Johnson said. He added that “you have to make it right” when the customers you serve are your friends and neighbors.
Vogel Chevrolet has been making it right for a lot of years, and Johnson said new car shoppers will feel the same way about Chevrolet as they see the 2014 and 2015 models on the lot.
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