our customer,” Darr said. “You get what you need.”
Full-service real estate company
Darr emphasized that Hillcrest Realty is a full-service real estate company which does much more than sell existing homes for customers who want Hillcrest to constructtheir new home. Whether it is the family new to the area looking to buy an existing home, a family or individual moving out of the area and looking to sell their home, a family needing to sell the home of a loved one, or any number of other needs, Darr and Hillcrest Realty can help.
While it is a relatively small, independent real estate company competing against some giants, Darr said she sees only advantages for the customer. “We can compete as anyone else can,” she said. “I think it’s a personal relationship that you create.... It’s a hand holding. There’s the excitement of the new house. It’s so nice to call one number. We have such good people working here. I love that there’s no pressure to sell, only to serve the customer in the best way.”
Darr will help fuel Hillcrest’s continued growth in 2014. Adding to Darr’s offerings to prospective customers is Hillcrest’s recent purchase of Willow Creek in Sheboygan Falls and Mueller Fields in the town of Sheboygan near the Maywood Environmental Park. Mueller Fields features architecturally unique homes in a meticulously laid out development with home/lot packages starting at $165,000. Willow Creek offers duplex condos with a clubhouse amenity and single-family home/lot packages with
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private back yards. Hillcrest has had immediate response from both communities based on its high quality construction. The combination of quality, design and price has made Hillcrest the area’s largest home builder. “The addition of Mueller Fields and Willow Creek will only add to our lead position in the local market,” Solvang said.
Hillcrest’s developments also include Kieland Meadows on Kiel’s southwest side. Hillcrest recently constructed another ranch home in Kieland Meadows, but there are many more picturesque lots still available in that development.
Expanding its success
Hillcrest has seen strong activity in its other communities as well. Misty Ridge in Port Washington saw tremendous activity during 2013 with Hillcrest Builders constructing new duplexes and single-family homes at a record pace. Also in 2013 and continuing into this year, Hillcrest seemed to expand the territory in which it found success. From a custom project in the Two Rivers area, to the Fond du Lac and Kewaskum areas, to added emphasis in the greater Milwaukee area, Hillcrest’s name is rapidly becoming known for quality and value. Participation in parade of home events in many of those areas last year proved successful, Solvang said. “We just put more effort into marketing in those areas,” he said. “People responded extremely well to all three of our elements—design, quality, and price point.”
Hillcrest Builders added several more design options to its already ample list last year, and it will continue to do cus-tom work for its customers. “We basically offer everything from a competitive price point to super high end custom homes,” Solvang said.
Hillcrest Builders also continues to do remodeling projects big and small, something which helped it weather the new housing slump of a few years ago. At least for Hillcrest Builders, that slump seems to be a thing of the past.
“The economy is better so that’s key,” Solvang said. “Interest rates are still low. People can now sell their existing homes. We have lots selling at extremely attractive prices. People are taking advantage of that opportunity because that’s not going to last forever.”
Solvang said it certainly helps that Hillcrest Builders now has a track record more than a decade long behind it. “We have years of satisfied customers,” he said. And the way 2014 is shaping up, there are a lot more of those people about to join that list.