Rocker recliners and Wall Recliners. Power Recliners and Lift Recliners. Reclining Sofas and Reclining Loveseats. Recliners for Big people and for not so big people. Brown recliners, Red Recliners, Green Recliners, Leather Recliners, even Camouflage Recliners!

That’s right, Chilton Furniture has enough selection and ideas in recliners alone to help furnish your dreams, weather it’s your living room, or something as unique as your own man’s room—perhaps your in-house duck blind.

90 recliners! Wow, that would take a long time to test each one.

And, when the number dips below 90, Chilton Furniture has a sizeable warehouse capacity to keep those stock numbers up.

But, wait a minute, this isn’t just about recliners. They are only one small segment of Chilton Furniture’s offerings. The campaign runs deeper that just comfortable chairs.

Just one example

The current 90 campaign and the ongoing dialogue between “Casual Jerry” and “Business Jerry” stems from a core message.

The twins want us all to grasp a simple truth about Chilton Furniture.

Chilton Furniture is a complete interior design solution center with a vast array of choices for the consumer.

For years, people have been amazed at the quality of the shopping experience and its beautiful, expansive showroom.

But the Chilton Furniture experience goes beyond that. It’s also about the

continued from page 25

wide-ranging selections offered throughout the store—literally, a metropolitan size inventory, with a small town feel and comfort level.

What if it drops to 89?

It’s great to tout 90 recliners on the floor, but doesn’t the store have weeks where a few extra recliners leave the showroom to find new homes?

Does the count ever dip below 90?

Business Jerry was quick to respond, “When it gets to 89, we have a problem. We can’t let that happen. You depend on us to have 90 recliners on the floor. Fortunately, our staff response time is good and our warehouse is full. So, we are committed to keeping our showroom full of inventory, ideas and suggestions.”

“And comfortable napping spots,” Casual Jerry adds.

A lot more than people expect

Casual Jerry’s #90 jersey portrays a theme that Chilton Furniture has a whole lot more to offer than most people would expect out of a small town furniture store.

The shopping experience is intended to be as relaxing as stretching out in one of those casual recliners—with loads of selections from which to choose.

“And, remember, this is a Casual Laid Back Shopping Experience,” says the always-relaxed Casual Jerry.

Chilton Furniture invites everyone to stop in the store to visit to see not just the 90 recliners, but the vast selections in all of its departments, ranging from bedroom to kitchen—from flooring to window coverings—and from mattresses to accessories. There’s a lot more than meets the eye.

The number 90 isn’t just significant in the furniture side of the operation. Taking a closer look shows that one of the carpet collections in Chilton Furniture’s extensive flooring department is available in 90 different patterns and colors. Isn’t it interesting how these things tend to work out?

Watch your newspaper and television for more upcoming news about Chilton Furniture. You never know what the twins will be up to next.

In the meantime, stop in at Chilton Furniture and see if you can be the first one to catch the Chilton Furniture twins in the same place at the same time.

While you’re there, check out the amazing volume of choices Chilton Furniture has on its showroom floor.