Always 90 in the showroom
It’s always 90 at Chilton Furniture and we’re not talking degrees
By Mike Mathes
The Chilton Furniture twins—Casual Jerry and Business Jerry—have a new message. It’s one that Casual Jerry boasts proudly on the chest of his football jersey—90. They want customers to know that Chilton Furniture has 90 recliners on the showroom floor at any time. Actually, their greater message is that Chilton Furniture is more than your average furniture store. It’s a large showroom with a wide selection of offerings. Stop in and count the recliners when you have a little free time. You’ll find 90 of them—and you will find a whole lot more than you expect from a small town store.

The first question you have to ask yourself is simple.

Why would a guy from Chilton Furniture be wearing a football jersey?

Another question immediately pops into your mind...why would one of the twins from Chilton Furniture commercials be wearing that jersey? Isn’t he supposed to be wearing a Hawaiian shirt?

Why the jersey? Is he planning a career comeback? Hardly.

Casual Jerry of Chilton Furniture twins fame has lost too many steps and added too much padding to return to his playing days any time soon.

The answer to your questions lies deeper—in the number 90 for instance.

Always 90 on the floor

Casual Jerry’s obsession with the number 90 is an important reminder about the Chilton Furniture showroom.

It doesn’t refer to temperature. Chilton Furniture is adamant about offering you a comfortable, “laid back” shopping experiencewhich is always the case at Chilton Furniture.

The 90 on Casual Jerry’s jersey is a reminder to everyone that Chilton Furniture always has 90 recliners on its showroom floor and a whole lot more.

That’s right—90 recliners dot the floor on any given day. Don’t expect to catch them with anything less—and that’s a lot of recliners. Even Business Jerry wouldn’t have it any other way. Both of the twins want to make sure Chilton Furniture’s customers know this simple truth—the store is a very large store with loads of inventory and options from which to choose.

90 recliners! Wow, that’s a lot of choices.

Chilton Furnture has a recliner for everyone. Regardless of taste, size, or color.

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