home and stick them on their walls to step back and get a better idea of how certain colors will look.
As is usually the case, Reese opted to have the largest color display possible brought into her store. The display includes new “idea cards,” which match up complementary colors as a way of making suggestions to customers. People often will come in to New Holstein True Value and ask Reese or one of her employees for their advice on selecting one or more colors for their home. She understands what those people are going through, saying, “When I have to pick it out for my own home, it’s a lot harder to decide.”
The Benjamin Moore line was brought in to offer customers a brand name paint and a slightly higher end alternative. “I think Benjamin Moore is pulling away from Sherwin Williams as far as color selection,” Reese said. “They (Benjamin Moore) have a softer pallet. I’ve had some of the painters say their paint is tremendous and flows amazing.”
A few relatively minor cosmetic improvements also have been made to the paint department at New Holstein True Value. She said, “When you walk into the paint department, it’s homey, it’s clean. We take much pride in that department.”
The same can be said of the entire True Value store, as making it look and function better is a never ending project for Reese, boyfriend Jeff Dietz and the rest of the staff. Anyone who has not stopped in lately really should do so. They will notice a single checkout area has been created in the center aisle of the store, making it much more efficient and also opening up additional display space.
The tool and home wares areas have been flip-flopped, bringing tools closer to the checkout and home wares closer to the paint department. The added floor space is helping New Holstein True Value accommodate another big supply of Weber grills, as last year’s stock almost sold out. New Holstein True Value has a selection ranging from the smallest of charcoal grills to $1,800 gas grills. Reese orders the Weber grills—some of which are made in the U. S.—directly from Weber.
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NHTV is continuing to grow and explore new merchandise for the store, over the past six months there has been an addition of trailer repair hardware to the automotive department. Also staying current with the plumbing, the Pex display has been bumped up to eight feet with a better selection and has been growing in popularity.
The rental department continues to grow as the store has more equipment to rent than it can display inside the store. “We’re always updating our rental department,” Dietz said, highlighting the Biljax 45-foot aerial lift which is getting a lot of use since its debut about a year ago. Other new purchases to help keep the rental fleet fresh are the two new lawn thatchers, electric and gas cement saws, pneumatic floor nailer and a 100# linoleum roller.
Reese and Dietz said it is amazing what NHTV has to offer in terms of products and services. As with most small hardware stores it’s not just the merchandise, yet the service they contribute. The store cuts keys, ships out UPS packages, sells DNR licenses, delivers softener salt, cuts pipe, replaces glass in windows, cuts plexiglass, and does so much more. Recent days found Reese putting new wheels on an elderly woman’s walker, while Dietz was cutting down bolts for a customer to fit a specific item.
“It’s amazing what a small town hardware store does,” Reese said. If a customer does not find what they need, they are encouraged to ask as New Holstein True Value can have it ordered and shipped to the store or they can go look online and purchase it at www.truevalue.comand have it shipped to the store at no charge. Only at the local, hometown hardware store can a person buy a single screw or get one foot of tubing cut. And while people often incorrectly assume they can get something cheaper at a big box store, they also should figure in the value of their gas and time when traveling out of town for something.
“I still feel that every town needs its own hardware store,” Reese said.
To have a great one like New Holstein True Value is just frosting on the cake for this community.