you get expansive detail about the car.

On the details pages, visitors get to see actual photos of the vehicle, but there’s a wealth of information available at your fingertips:

n You can print a window sticker. n You can calculate payments.

n You can e-mail the description to a friend.

n With one click you can get a free

VIN vehicle history report from CAR-FAX.

n The page will show mileage estimates for city and highway driving.

n You can see all the details about the vehicle and its design options.

n You can see the rating on a scale of 1 to 10 for new cars, and reviews written by

n Most of all, if you like what you see, the page will give you a direct number to call the dealership for more information, or an opportunity to schedule a test drive.

Visitors to Cars920.comcan also find

a wealth of other information on the site.

A dealers tab enables visitors to search for a specific dealer in their geographic

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area, or even beyond. From there, a single click enables them to see that dealer’s entire inventory. Again, the results can be sorted by name, mileage, year, price and distance factors.

At launch, nearly 7,000 vehicles in eastern Wisconsin were searchable on the site, with more to come as additional Wisconsin area codes and dealers are added to the data base.

The Cars920 site has added dealers throughout eastern Wisconsin since its initial launch a year ago.

Cars920.comis a consortium effort

between Delta Publications, area car dealers and other participating media companies.

The partnering firms work through a national car search firm called Auto-ConX to power the search site.

In addition to providing the online portal for searching car inventories, the media partners are weighing in with supportive print advertising to bring traffic to the site.

Joe Mathes has been the visionary force behind the local component of this project. “At a time when our car dealers are searching for the best way to connect with their customers, Cars920.comis an answer to their needs,” he said.

“But most of all, this is just going to be a fun site for everyone to use and visit on a regular basis. You can’t imagine a better way to shop for your next vehicle.

“We want people to use the site often as they check out the kinds of cars or trucks that might fit their needs or dreams.”

Mathes said the vision for this site will eventually include private party car sales. That option would allow individuals to sell their cars through,and have matching advertising in local papers.

In addition to,other

companion sites are being launched soon in other Wisconsin area codes, including 262, 414, 608 and 715.

Cars search sites have also been blossoming into other area codes nationwide as part of the YourAreaCars overall platform, including in states such as Idaho, Washington and others.