Inside this little shop is an artist who truly prides herself on completing the project from start to finish and making her customers so happy they keep coming back again and again.

“I don’t subcontract any of my framing work out because I don’t want to sacrifice the quality of the finished project. For that reason I take pride in doing all of the custom framing work myself.”

“Customer service is the cornerstone to our success. I keep customer service my number-one priority because everything that leaves this place has my name on it. I take a lot of pride in that. I want my customers to be happy with the work that leaves my shop,” Gina said.

Feed Mill Shops work together

Together, near the edge of town, the Feed Mill Market, Gina’s, and Off The Rail cafe make up the Feed Mill Shops.

Inside Gina’s, it’s hard to ignore the essence of the store which includes the unmistakable smell of homemade baked goods at the neighboring cafe.

“I love the synergy that the Feed Mill Shops have,” she said. “Between the market and the cafe, we work well together

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in creating a very unique atmosphere and memorable experience for all of our customers.”

Growing up in Milwaukee, finishing high school in Kiel, and graduating from the University of Wisconsin-Milwaukee seems to have given Gina a range of cultural experiences that has melted together in Elkhart Lake.

“I feel like the people in Elkhart Lake really work together on a daily basis, especially the business owners,” Gina said. “We work collectively on various promotional projects for our businesses and also support local foundations.”

Business owners in Elkhart Lake have taken great strides to promote each other and create a unified atmosphere, not only during the busy summer months but throughout the entire year. “We each strive as business owners to support our community, our neighbors, and the locals as well as the tourists. Without each group of people our businesses would not thrive. We are thankful for all of the people who help support us,” Gina said.

Gina said, “I couldn’t be any happier to be a business owner than I am in this great community of Elkhart Lake.”